#Signage #Thread #Actuation #Minimal

FADE is an interactive signage installation displaying typography with multiple array of rubber thread actuated by rotating motors depending on user’s presence.

As a material, thread have widely used for expressing message in fashion and interior. FADE is especially focusing on the materiality of rubber thread, which can be pixelated and deformed when it stretched in array. The text is printed on the array of rubber thread and revealed when it reaches the specific state of moving thread. Two different surfaces of thread make the separation of the text toward opposite direction. The gradational movement of the text creates extraordinary and elegant representation of ambient display. Also, with the partial transparency of rubber thread, FADE creates an illusion that the typo is in air. FADE is expected to be applicable as a signage for practical and artistic usage.