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I am Jiwoo Hong, UX design researcher.
I am currently working as a postdoctoral research associate in the Department of Industrial Design [URL] at Korea Advanced Institue of Science and Technology (KAIST) [URL], South Korea, with funding from the BK21 research unit [URL].

My research interest in Human-Computer Interaction (HCI) lies in designing new media technology for enjoyable experiences of our daily lives, particularly during the immersion and engagement into play and game applications. Regarding my Ph.D. thesis, I have designed and investigated a series of interactive systems using digital augmentation technology to enrich children’s imaginative play experiences. Such research experience led me to develop research specialties in designing technology to motivate playful behaviors, understanding the needs of special user groups, developing an interface to mediate digital and real worlds, and conducting quantitative & qualitative user research.

During the postdoc period, I aim to mature my research specialties while discussing and collaborating with scholars in relevant research domains (To collaborate: jwhong10@kaist.ac.kr). Also, I am very interested in using design knowledge for future education and now developing my competency as an educator, while teaching classes at the Department of Industrial Design at KAIST [URL] and the Department of Art & Webtoon at Pai Chai University [URL].  

Before the postdoc, I have received a Ph.D. in the field of industrial design on February 19, 2021, in the Department of Industrial Design, KAIST [URL], where I did my bachelor’s and M.S. degree. During the M.S. and Ph.D. period, I was advised by Prof. Woohun Lee, who is the head of the department now. I worked for Wonder Lab [URL] as a research assistant and contributed to several research projects funded by Samsung Electronics, Hyundai Motors, SK Telecom, Korea National Research Foundations, etc.